There are 2.75 million blog posts written and posted every single day. I’ll let that sink in for a second.

I wrote my first blog post in 2003 and despite working in content for as long as I have, it’s still a lot to swallow. With the sheer volume of content out there, mediocrity simply isn’t an option.

Becoming a better writer isn’t easy, but there are tools that can give you a leg-up. And if you find you need some more help, I’d love to see what I can do (drop the team a line here).

Step 1: Start with a blog post idea generator

Not sure where to begin? You’re not the first. As long as you’ve got a vague idea of what you want to write about, this little tool will start you off with a blog post title.

Have a go on the HubSpot blog post idea generator

Step 2: Let yourself get distracted – but only a little

Ever wonder why you have your best ideas in the shower? It’s because being a little distracted helps you think creatively. According to a peer-reviewed study from University of Chicago:

“a moderate level of ambient noise is conducive to creative cognition”.

I’ve always worked in shared workspaces, which can provide distracting environments. For the first few years of my career, I really struggled to work on meatier copywriting projects.

Then, in 2012, I heard about Coffitivity. It’s an app that plays the noise of a cafe in the background. That’s it. That’s all it does.

When I’m in a loud environment, I pop my headphones in and transport myself to the focused anonymity of a coffee shop down the road. Definitely worth trying for yourself.

Try Coffitivity

Step 3: Get a second opinion from Hemingway

Grammatical correctness is more than an appropriately-placed apostrophe.

If you’re not 100% confident* in your copywriting, paste your first draft in Hemingway. It highlights what you need to change and why; allowing you to hit ‘publish’ on copy that reflects your best voice.

*and even if you are (complacency kills)

Use Hemingway

Bonus for freelance copywriters: WorkAbout

I keep hearing this crazy stat that by 2020, half of the American workforce will be freelance in some way. It’s a swell I noticed a few years ago, and one that’s showing no sign of slowing down.

Freelancing comes with a wealth of opportunities for individuals and their clients. Having said that, I can’t deny two big obstacles:

  1. Where should freelancers work?
  2. How can they beat the loneliness often felt by sole traders?

A friend of mine is working on an app that tackles both of these issues and a heck of a lot more. The app locates the best public spaces to work in; and connects you with other freelancers and potential clients nearby. I’ve seen the roadmap for Workabout and while I can’t say anything specific just yet*, now is the time to hop aboard.

*let’s just say you’ve definitely heard of a company it’s working with

Join WorkAbout

11 thoughts on “3 (well, 4) free tools for writing better blog posts

    1. Thank you for the reblog! We’ll be sharing lots more free tools on the blog, so do be sure to sign up for email updates 🙂

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