How to create a buyer persona: jargon-free tips for start ups, small businesses and one-man teams.
You might be the driven idealist; or you could be the analytical logician. Find out your small business style with our quick quiz:
So you’re a small business with a big idea, and you just know that journalists will want to write about it. How do you stand out from the hundreds of press releases sent to them every day?
Becoming a better writer isn’t easy, but there are tools that can give you a leg-up.
Hello, stranger. Welcome to Broca Creative: we’re a content lab based in Bristol, UK. …And as you’ve been kind enough to visit our blog, I’ll leave the plural pronouns there. Let’s get personal. I’m Amy; though if you’ve worked with me before, you might know me as The Grammar Hammer. With a nickname like that, […]